About Us




Great Useful Stuff is a boutique-style online retailer based out of Salt Lake City, Utah.  With a refined selection of home and lifestyle products that all feature a stylish aesthetic, ultimate functionality, and universal application, GUS has the solutions to every modern household's needs. The products featured on the site follow a simple set of criteria: if it's great, if it's useful--it's got to be GUS.

GUS prides itself on carrying top-of-the-line, cutting-edge products from today's hottest designers. GUS offers its customers a unique online experience by allowing them to search for products by room (kitchen, bedroom, bath, etc.), to fit a lifestyle (work-from-home), and even by solutions to common problems (kids' room chaos, tech/travel trauma, linen closet avalanche, etc.). By offering these specialized choices and catering specifically to the needs of the modern household, GUS stands apart from the competition to deliver an experience unlike any other.

Quick Facts:

Founded in 2010 in California
More than 300 unique products made exclusively by Great Useful Stuff
Products featured in Real Simple, Gizmodo, CBS Early Show, Good Housekeeping, and more!

G.U.S. and gus-related brands are now part of BGS Brands LLC operating from Salt Lake City, Utah, shipping to customers throughout USA and North America.